Meet the Founder

Kelsey Woolcott is a fractional GTM leader who helps B2B companies build revenue operations that hold up as they grow. She has run every function in a revenue org, from sales development through channel partnerships, and understands how customers move through the full revenue lifecycle, and where the handoffs tend to break.

Kelsey has spent the last decade running and rebuilding these operations at scale, managing large sales teams across several markets—including international—and launching new verticals from the ground up. Because she came up through every level, from individual contributor to senior leadership, she's built these systems from each seat rather than just directing them.

She started Arco because the messy, tangled problems are the ones she likes best. Give her a revenue engine that isn't running the way it should, and she's in her element, figuring out what's actually wrong and how to fix it.

Kelsey lives in Washington, D.C. with her husband, their toddler, and a senior French bulldog. She holds a B.S. in Finance & Management Information Systems from the University of Delaware, with a minor in global enterprise technology.